- Don't use the "functional" resume format. The "chronological" format, with your current position on top with a brief job description, and then "bulleted" accomplishments and achievements, has proven to be much more effective for SALES resumes.
- Don't go overboard on long job descriptions. Simply state: what you are selling, to whom, and in what territory.
- Don't use wordy, lengthy paragraphs.
- Don't use the first person. Never say "I," "mine," "my," etc.
- Don't mention an associate's degree if you have a bachelor's degree.
- Don't leave any unexplained gaps between positions or between college and first job.
- Don't worry about going to two pages if you have so many accomplishments and achievements that it is necessary.
- Don't use fancy and/or expensive paper stock, they do not fax well.
- Don't waste space with the line: "References available upon request." (It is a given and understood).
- Don't waste space with a "Summary of Qualifications." They are never read and always obviously self-serving.
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